Client Overview

Our client is a prestigious luxury property developer based in Dubai, renowned for creating iconic high-end residential and commercial developments. With ambitious expansion plans and a growing portfolio of premium projects, they needed a strategic talent acquisition solution to support their rapid growth trajectory while maintaining their exceptional quality standards.

The Challenge

The client was facing significant obstacles in scaling their sales function to match their accelerated development pipeline. They required a complete rebuild of their sales division to efficiently scale at pace, while simultaneously maintaining operational stability and driving revenue growth. Key challenges included:

• Limited internal recruitment infrastructure to support rapid expansion
• Need for specialised talent with luxury real estate expertise
• Requirement to maintain brand integrity during rapid growth
• Pressure to build teams capable of entering new regional markets

Our Approach

We implemented a comprehensive Recruitment Process Outsourcing (RPO) partnership designed to function as an extension of the client's organisation:

• Consultative Process: We began with an in-depth analysis of existing team structures and skills gaps, providing strategic guidance on the optimal sales function design.
• Talent Mapping: Our specialised researchers conducted extensive market mapping across the luxury property sector to identify high-calibre professionals with relevant experience in the premium market.
• Executive Search Framework: We deployed a bespoke framework for senior roles, ensuring the leadership team possessed the strategic vision to drive the expanded sales function.
• Competitive Market Mapping: Conducted comprehensive benchmarking of compensation structures and talent availability across the region's luxury developers to ensure competitive positioning.

Leadership

The project was led by our senior leadership team with extensive experience in real estate sales recruitment. Our team leveraged their deep sector knowledge and established networks to identify exceptional talent who could execute the client's ambitious vision. The partnership approach meant our team became fully integrated with the client's HR function, ensuring seamless communication and alignment of objectives.

Results

• Successfully built an entire sales division over an 8-month period
• Recruited over 30 sales professionals across various seniority levels
• Achieved 87% retention rate of placed candidates after 12 months
• Supported the client's entry into two new regional markets
• Enabled consistent sales performance despite rapid expansion
• Partnership continues to evolve as the client expands into additional territories

Key success factors

The RPO partnership model proved instrumental in delivering sustainable results. By functioning as an embedded extension of the client's team rather than a traditional recruitment supplier, we were able to gain deep insights into their business s